About Us


Baby looking right_200X240Sleepytot began back in 2006 when new mum Lucy’s first baby, Laurie, was born. On the steepest learning curve of her life, she was getting to grips with parenthood and teaching Laurie to sleep through the night. All seemed to be going well until Laurie reached about 5 months old, and she was suddenly faced with the dreaded dummy runs.

Other than the fact that he needed Lucy to locate the dummy for him every time he woke (about 5 times a night!) things were beginning to fall into place and Lucy could see that Laurie was sleeping well and feeling safe and secure in his world.

Not strong enough to jump in with two feet and remove the dummy, Lucy set about creating a solution which would mean Laurie could use his soother independently. He needed something soft and loveable that was perfectly safe, that was easy for him to hold, and that she could attach dummies to, but also take them off to wash and replace easily. And of course it needed to be machine washable!

A long search for what she was looking for proved that there was nothing available to solve her problem and so Lucy set about creating her own product… and Sleepytot was born.

Sleepytot is owned and managed by Julie and Jon from Mini Moo & Co Ltd, (who have experienced plenty of sleepless nights!) and our aim is to ensure that the Sleepytot Bunny helps children and tired parents all over the world sleep soundly through the night.

We receive lots of pictures and testimonials to reassure us that Sleepytot is working hard. Take a look at our Star of the Blog posts to see lots of happy and very cute babies and toddlers from around the globe!

If you are interested in stocking Sleepytot then please visit our trade page: Become a stockist

Thanks for stopping by.

Meet The Team!

Juliet1Juliet Newson

Juliet has 3 young children and she is a baby and child sleep consultant for the Millpond Child Sleep Clinic. She is also our sleep advisor for our Q & A section.

Lucky us because Juliet is a registered nurse, health visitor and infant massage instructor with 17 years experience in NHS and private healthcare settings.

She has worked in various clinical settings in the UK and internationally in Kathmandu, Nepal. She has followed her particular interests in infant nutrition, parenting programmes and behaviour management for younger children. Juliet’s strength is in understanding and empathising with the pressures that sleep problems can bring to bear on parents and children.



jon2Jon Batten

Jon is a director of Mini Moo’s and he looks after finance, operations, and international distributors.

For international distribution queries, you can contact Jon at  jon@minimooandco.com




JulieBattenJulie Batten

Julie is a director of Mini Moo’s, mum of three and award winning  ’Mumpreneur’!

She is responsible for sales, marketing, PR and customer services.

You can contact Julie at  julie@minimooandco.com or julie@sleepytot.com


Here at Sleepytot we are a small team of dedicated mummies and daddies with family committments too. We try to get the work / life balance right, so have a policy of very flexible, family friendly working hours. If someone needs time off to see their son or daughter in a school assembly or sports day then we always try to juggle things around so they don’t miss out. This means that sometimes, you will need to leave a message and we will come back to you later in the day. We all carry smart phones and can access our emails when we are not available on the phone, so please feel free to email us if you can’t reach us by phone.